14-Day Community Glow Calendar
For owner-operated or small-team medical spas. Prioritizes personal connection, relatable expertise, and accessible promotions to build a loyal local following.
Tone
Friendly, Approachable, Authentic & High-Energy
Audience
Local community members seeking professional, affordable care
Core Message
Expert care, right in your neighborhood.
Week 1: Meet Your Provider (Authenticity & Connection)
The Story Behind the Spa
Behind-the-ScenesFormat
Talking Head Video or Personal Photo
The Idea
Share the owner's journey. Why did you start this practice? What is your passion for skin?
Hook
“I didn't just start a med spa—I started a community.”
CTA
Read my story in the caption and say hi below!
Get Ready With Me (GRWM)
LifestyleFormat
Fast-cut, casual Reel
The Idea
The owner's morning medical-grade skincare routine. Show you use the same products you sell.
Hook
“The 3 skin steps I never skip.”
CTA
DM 'SKIN' for a personalized product recommendation.
The Virtual Tour
Behind-the-ScenesFormat
Handheld, casual Video Walkthrough
The Idea
Walk through the front door, show the treatment room, and introduce your team.
Hook
“Welcome to our home away from home.”
CTA
We can't wait to see you! Link in bio to book.
Glow Now, Pay Later
Promotional & ConversionFormat
Clean Graphic or Short Explainer Clip
The Idea
Introduce financing options (Cherry or CareCredit). Break down a popular treatment into monthly payments.
Hook
“Your dream skin is more affordable than you think.”
CTA
Tap the link in bio to see if you're pre-approved (it won't hurt your credit!).
The "Satisfying" Treatment
Behind-the-Scenes / EducationalFormat
HD Macro Clip with ASMR or Satisfying Audio
The Idea
A close-up of a HydraFacial extraction, chemical peel, or a laser pulse.
Hook
“Wait for the results...”
CTA
Book your satisfying session at the link in our bio.
The "Bestie" Referral
Promotional & ConversionFormat
Fun, high-energy Reel with a friend or staff member
The Idea
Explain your referral program. 'Bring a friend, you both get $[Amount] off your next visit.'
Hook
“Because skin goals are better with a bestie.”
CTA
Tag your best friend in the comments!
The Monday Opening Recap
Promotional & ConversionFormat
Instagram Story with Link sticker
The Idea
Highlight 3–4 specific openings for the upcoming week. Use urgency.
Hook
“We have 3 last-minute spots left for Botox this week!”
CTA
Tap the link to grab one before they're gone!
Week 2: Results & Community (Social Proof & Promotions)
Host a Botox Party!
Promotional & Conversion (Events)Format
Fun, bubbly Reel or Carousel
The Idea
How to host a private Botox event for you and your friends. Highlight perks for the host.
Hook
“The ultimate girls' night out is here.”
CTA
DM us 'PARTY' to get the details on hosting.
The "Real Person" Review
Social ProofFormat
Side-by-Side Review Screenshot and Result Photo
The Idea
Feature a local client's Google review alongside their transformation.
Hook
“Don't take our word for it—take [Client Name]'s!”
CTA
Read more reviews in our 'Love' highlight.
Lip Flip vs. Lip Filler
Educational AuthorityFormat
Split-screen graphic or quick explanatory Reel
The Idea
Break down the differences in cost, time, and result between a Lip Flip and traditional Filler.
Hook
“Which one is right for YOU?”
CTA
Vote in the comments: Flip or Filler? 👇
The "Skin Save vs. Skin Splurge"
Educational / LifestyleFormat
Carousel
The Idea
Educate on which products are essential 'saves' vs. high-impact 'splurges' (medical-grade Vitamin C or Botox).
Hook
“How to budget for your best skin.”
CTA
Save this for your next shopping trip!
Flash Sale: 48-Hour Laser Hair Removal
Promotional & ConversionFormat
High-contrast, bold graphic
The Idea
A limited-time flash sale on a high-volume service.
Hook
“FLASH SALE: 20% Off Laser Hair Removal (Next 48 Hours Only!)”
CTA
Click the link in bio to lock in your price!
Local FAQ: "Everything You Need to Know"
Behind-the-Scenes / EducationalFormat
Quick-fire talking head video
The Idea
Address the most common local questions: parking, walk-ins, bringing kids.
Hook
“3 things you need to know before your first visit.”
CTA
Have more questions? Ask us anything below!
Community Love
Lifestyle / CommunityFormat
Repost or shout-out to a local business
The Idea
Show that you're a part of the local fabric. Supporting other local businesses builds goodwill.
Hook
“Our favorite post-treatment coffee spot.”
CTA
Tag your favorite local business below!