Paid Ad Frameworks
Relying solely on organic growth is not a sustainable model. Organic content builds the brand, but paid ads build the business.
Meta Ads introduce your brand
Google Ads capture active searches
Retargeting closes warm leads
FB / IG — Creating Desire & Retargeting
Meta Ads
Goal
Show up in front of your ideal patient before they even start their search, using visual storytelling and high-fidelity social proof.
Lead-Gen Ads
Use Facebook's native lead forms to capture names, emails, and phone numbers directly in exchange for a 'Low-Barrier' offer.
The Case Study Ad
A video ad featuring a detailed patient testimonial or a specific "before-and-after" transformation journey.
The Virtual Consultation Ad
A Facebook ad offering a free 15-minute virtual assessment to help the patient choose the right treatment for their specific concerns.
Capturing Active Intent
Google Ads
Goal
Be the first practice seen when a patient in your city is actively searching for a specific medical solution.
Search Ads
Target specific high-intent keywords like "Botox near me" or "best rhinoplasty surgeon." These patients are already looking for you.
Local Service Ads (LSA)
Use Google's 'Google Guaranteed' badge to show clinical trust at the absolute top of search results for local queries.
The 'Service Specialist' Ad
Target "Lip Filler Cost [City Name]," driving traffic to a dedicated landing page that breaks down your pricing, process, and current specials.
LTV Optimization
The Retargeting Loop
Goal
Never lose a lead once they've interacted with your brand, keeping you top-of-mind until they are ready to book.
Pixel-Based Retargeting
Show a "Before & After" carousel specifically to people who visited your pricing or booking page but didn't finish the transaction.
Email/SMS Remarketing
Use your 'owned audience' to send a 24-hour flash sale reminder to leads who have stalled in your automated funnel.
The "Don't Wait" Reminder
A retargeting ad showing a 10-second clip of a happy, glowing patient — shown only to people who clicked 'Book Now' in the last 7 days.
The Golden Rule
Never Send Paid Traffic to Your Home Page
A home page is a “leaky bucket” with too many distractions. Every ad must go to a dedicated, mobile-optimized Landing Page that addresses that specific procedure, includes a single clear CTA, and showcases relevant clinical Social Proof.
One Ad → One Page → One Action